Going into business for yourself.  How realistic is this and what are the pitfalls?

With the World's economy, including that of the United States in somewhat of a shambles, many long-term unemployed are exploring options.  These options may include retraining such as going back to school and finishing that degree they started 10 years ago or seeking specific training and/or certification in a specialized field.  Another option is to fire up one's entrepreneurial efforts and start their own business.  In previous articles I have briefly explored some of the pluses and minuses of pursuing some of these options.  Today, I wish to expand a bit on that topic.

"Brick-and-mortar" or online?

Having actually operated businesses in both venues (and still do), I have a few thoughts on the subject.

Starting up your own business can be challenging.  Doing so in a physical location has its inherent limitations and extra expenses.  A physical location, traditionally called a brick and mortar business referring to the fact that there is a physical structure at a fixed location, is by its very nature  very locally oriented.  One's customer base tends to be people that visit your storefront and make physical cash and carry purchases.  This often brings with it the need to interact with the local political entity and it's many rules and regulations such as parking requirements, ADA (Americans with Disabilities Act) accessibility, liability and other insurances for the physical property and its contents etc., etc. If one is selling a physical product, there is also the logistics of stocking product, moving product and displaying product to deal with.  All of this can require a considerable expenditure of money before the doors even open and one customer even sets foot in your business.  This may be one of the contributing factors to the statistical fact that most new startup businesses fail within the first two years.  These failures are typically attributed to two things; lack of capital and a lack of knowledge.  Getting a business off the ground on a shoestring is almost impossible to do.  Believe me, I've tried and failed more than once! 

On the other hand, a "virtual" business, operated online, often eliminates many of the start up hurdles and cost one encounters with a fixed location.  Since one is not typically delivering a product to a customer at the business location, things such as parking and ADA access and business licenses are not an issue.  An offsetting factor can be shipping and handling of the physical product and getting it to your customers.  This can involve some considerable expense should you choose to handle this yourself. 

This aspect of selling products can also be handled in a better way.  It's called "drop shipping" in which someone else actually warehouses, handles and ships the product to your customers for you.  One can simply offer the product or service online through a website with a shopping cart and then automatically forward the orders to the "fulfillment center" to take care of the physical aspects of getting a product to the customers. 

There are innumerable variations and combinations of these schemes.  There are many "turnkey" options available to open a store.  Amazon and eBay come to mind.  Both of these retailing giants offer one the ability to open your own branded store and host it within their overall system and website.  Since this is a turnkey package deal, one does not even need to actually create one's own website.  It's all included in the package.

Are you a business owner or are you owned by the business?

What is the difference between an entrepreneur and a business owner? 

Entrepreneur -

A definition: a person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk.

This standard dictionary definition does not really paint an accurate picture in my view.  The same definition could be used for "business owner" as well since they perform the same functions.  In my view, a true entrepreneur is already looking at the endgame when they start the business.  They have an "exit strategy".  Few modern entrepreneurs have the intention of starting a business and then dying in the traces 30 years down the road.  They are not following their fathers business model.  They have a game plan which includes researching their markets, nailing down proper funding, "single handing" the functions of the business as they work out the kinks and then gradually passing off control (called delegation) to someone else and then stepping away and starting the process again. 

Some of the most successful business people one hears about these days are essentially "serial entrepreneurs". They have started businesses, gotten them running smoothly and then moved onto a new game.  The whole point from the beginning was to get the business going and train someone to take over.  Success is a journey, not necessarily something one achieves and then stops.

If one becomes bogged down in the everyday minutia of running the business and trying to micromanage every aspect, the business owns you!  If your business plan did not include replacing yourself, you have essentially just paid a lot of money for a job.  Was that your intention?

Leveraging time

What the heck does that mean?  By applying the concept of leverage to business and career success, you can, with a little thought, accomplish very much more than you can without it. Without leverage, you may work very hard, but your rewards are limited by the hours you put in. With leverage, you can break this connection and, in time, achieve very much more.

Time Leverage

Using the leverage of time is the most fundamental strategy for success. There are only so many hours in a day that you can work. If you use only your own time, you can achieve only so much. If you leverage other people's time, you can increase productivity to an extraordinary extent.

To leverage YOUR OWN time.

    Practice effective time management. Eliminate unnecessary activities, and focus your effort on the things that really matter.
    As part of this, learn how to prioritize, so that you focus your energy on the activities that give the greatest return for the time invested.
    Use goal setting to think about what matters to you in the long term, set clear targets, and motivate yourself to achieve those targets.

To leverage other people's time.

    Learn how to delegate work to other people.
    Train and empower others (through team building).
    Bring in experts and consultants to cover skill or knowledge gaps.
    Outsource non-core tasks to people with the experience to do them more efficiently.

Providing that you do things properly, the time and money that you invest in leveraging other people's time is usually well spent. Remember, though, that you'll almost always have to "pay" up front in some way in order to reap the longer-term benefits of using leverage.

Click on "follow" to be notified of the next installment in this series.