Building that financial wall - Part 2

Building a financial wall - Part 2

What is a "financial wall"?

A financial wall is a metaphor for a physical wall. A physical wall separates and protects. A financial wall does the same thing. It protects your lifestyle and your family from the vagaries of economic flux. Once it is established, effectively you are insulated from economic changes that would normally affect the typical wage earner.  It is income that is now permanent and ongoing, often called "residual income".

Are you a wage slave?

Myself included, most people find themselves only a few paychecks away from a shopping cart.  Due to the protracted downturn in the economy worldwide, most of us have exhausted any reserves and may have also maxed out any credit lines we may have had.  At this point, there is no safety net!  If you stumble for whatever reason, you can find yourself in pretty dire circumstances.

• Lose your job?
• Suffer a medical condition either short or long term that impact your ability to earn a wage?
• Suffer a vehicle accident that disables your transportation and therefore your ability to get to work?
• Illness or death in the family that requires you to take a protracted period of time off from work?

There are many, many reasons that can adversely impact your ability to make a living and pay your bills. With no financial reserves and no "financial wall" there are not a lot of options.

How does one build a financial wall?

Building a financial wall, in its simplest form, is merely putting in the work needed to create a residual income stream that no longer depends on your physical ability to produce it. For some people, this means "investing".  Investing means taking money that you do have and putting it to work. This can be purchasing Real Estate, rehabbing it and then renting it out or simply "flipping" properties. This particular method is quite popular these days with all of the foreclosed and "distressed" housing available on the market.  Nice work if you can get it but it requires money. Money that most people don't have.

Another way might be investing in the stock or bond market called "equities" or shares of stock.  Obviously, given the current volatile nature of the stock market and the economy, this could quickly turn a millionaire into a "thousandaire". Unless one is highly skilled, is very experienced and has a knowledgeable broker, this is not a great way to go either.

Yet another way is to get all entrepreneurial and start your own business. This particular avenue is quite popular these days.  In many cases it's a last-ditch effort by an out of work professional to salvage something from their corporate experience. In some cases it's a dream they've always had to be in business for themselves and to "fire their boss".

If you have a useful skill or trade, why not turn it into a business? This can be a great idea if......... and it's a big if, if you actually do your due diligence and find out what it really takes to start and operate this kind of the business until it becomes profitable.  Statistically most new businesses fail within the first two years.  The most common reason is lack of capital to keep it afloat until it starts making money and secondly, lack of knowledge on the part of the business owner on how to actually run the business.

The second part, lack of knowledge, can be overcome by plugging into a pre-established business system such as a franchise.  Here, the business plan and all of the operating steps have already been worked out.  You just need to add money, sometimes lots of it.  These days, it costs something like $1 million to open a McDonald's or other big-name franchise.  Smaller franchises like a UPS store or other small business still run into the many thousands of dollars start up costs.  That option is off the table if you don't have that money.

How about an online business that can be started for little or no start up costs? These do exist (I'm running one right now) and the start up costs can be $500 or less. The main drawback to these is that there are literally hundreds of thousands of "opportunities" on the Internet. Unfortunately, a high percentage of them are scams and the only one that makes money is the scammer.

In my experience trying to "get in on the bottom floor of the latest hot thing" is usually doomed to failure.  A true "bottom floor" opportunity is rarely offered over the Internet to the general masses.  If it is a new, groundbreaking technology or idea, they will get their funding through Venture Capitalist investment companies. The latest million-dollar idea is not going to be handed to an average Joe for only $49.95 start up costs. Get over it!

All of this being said, there are genuine and viable business opportunities on the Internet.  Multilevel marketing is one of them.  This tried and true business model has been around for a long time and it works. It provides everything one needs to get actual business started.

• Low initial start up costs typically.
• A proven, duplicatable business plan.
• Mentors/trainers to help you get started.
• A solid, proven product line that people want to buy.
• A proven track record of success for many an "average Joe" making it work for them.

As mentioned in a previous article  Starting your own business - Are you the reason it didn't work? the primary reason these types of businesses fail is not because the business model or the products were bad, it's because you didn't do it properly.  You didn't change you!  What you've been doing up to this point in your life is the reason you are where you are in life financially or otherwise. If you are not willing to change, willing to learn new things, willing to be teachable and willing to duplicate a proven system you will likely fail. If on the other hand you're willing to take an honest look at where you are right now and make a decision to change, these multilevel businesses have a proven track record of success. Are you willing to change? Are you willing to accept guidance from somebody who is actually done it? Are you ready to fire your boss?

If you wish further information on a more personal level about this area please feel free to contact me through the comments section.
If you are truly serious about firing your boss, just go here>Your Future

Going into business for yourself.  How realistic is this and what are the pitfalls?

With the World's economy, including that of the United States in somewhat of a shambles, many long-term unemployed are exploring options.  These options may include retraining such as going back to school and finishing that degree they started 10 years ago or seeking specific training and/or certification in a specialized field.  Another option is to fire up one's entrepreneurial efforts and start their own business.  In previous articles I have briefly explored some of the pluses and minuses of pursuing some of these options.  Today, I wish to expand a bit on that topic.

"Brick-and-mortar" or online?

Having actually operated businesses in both venues (and still do), I have a few thoughts on the subject.

Starting up your own business can be challenging.  Doing so in a physical location has its inherent limitations and extra expenses.  A physical location, traditionally called a brick and mortar business referring to the fact that there is a physical structure at a fixed location, is by its very nature  very locally oriented.  One's customer base tends to be people that visit your storefront and make physical cash and carry purchases.  This often brings with it the need to interact with the local political entity and it's many rules and regulations such as parking requirements, ADA (Americans with Disabilities Act) accessibility, liability and other insurances for the physical property and its contents etc., etc. If one is selling a physical product, there is also the logistics of stocking product, moving product and displaying product to deal with.  All of this can require a considerable expenditure of money before the doors even open and one customer even sets foot in your business.  This may be one of the contributing factors to the statistical fact that most new startup businesses fail within the first two years.  These failures are typically attributed to two things; lack of capital and a lack of knowledge.  Getting a business off the ground on a shoestring is almost impossible to do.  Believe me, I've tried and failed more than once! 

On the other hand, a "virtual" business, operated online, often eliminates many of the start up hurdles and cost one encounters with a fixed location.  Since one is not typically delivering a product to a customer at the business location, things such as parking and ADA access and business licenses are not an issue.  An offsetting factor can be shipping and handling of the physical product and getting it to your customers.  This can involve some considerable expense should you choose to handle this yourself. 

This aspect of selling products can also be handled in a better way.  It's called "drop shipping" in which someone else actually warehouses, handles and ships the product to your customers for you.  One can simply offer the product or service online through a website with a shopping cart and then automatically forward the orders to the "fulfillment center" to take care of the physical aspects of getting a product to the customers. 

There are innumerable variations and combinations of these schemes.  There are many "turnkey" options available to open a store.  Amazon and eBay come to mind.  Both of these retailing giants offer one the ability to open your own branded store and host it within their overall system and website.  Since this is a turnkey package deal, one does not even need to actually create one's own website.  It's all included in the package.

Are you a business owner or are you owned by the business?

What is the difference between an entrepreneur and a business owner? 

Entrepreneur -

A definition: a person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk.

This standard dictionary definition does not really paint an accurate picture in my view.  The same definition could be used for "business owner" as well since they perform the same functions.  In my view, a true entrepreneur is already looking at the endgame when they start the business.  They have an "exit strategy".  Few modern entrepreneurs have the intention of starting a business and then dying in the traces 30 years down the road.  They are not following their fathers business model.  They have a game plan which includes researching their markets, nailing down proper funding, "single handing" the functions of the business as they work out the kinks and then gradually passing off control (called delegation) to someone else and then stepping away and starting the process again. 

Some of the most successful business people one hears about these days are essentially "serial entrepreneurs". They have started businesses, gotten them running smoothly and then moved onto a new game.  The whole point from the beginning was to get the business going and train someone to take over.  Success is a journey, not necessarily something one achieves and then stops.

If one becomes bogged down in the everyday minutia of running the business and trying to micromanage every aspect, the business owns you!  If your business plan did not include replacing yourself, you have essentially just paid a lot of money for a job.  Was that your intention?

Leveraging time

What the heck does that mean?  By applying the concept of leverage to business and career success, you can, with a little thought, accomplish very much more than you can without it. Without leverage, you may work very hard, but your rewards are limited by the hours you put in. With leverage, you can break this connection and, in time, achieve very much more.

Time Leverage

Using the leverage of time is the most fundamental strategy for success. There are only so many hours in a day that you can work. If you use only your own time, you can achieve only so much. If you leverage other people's time, you can increase productivity to an extraordinary extent.

To leverage YOUR OWN time.

    Practice effective time management. Eliminate unnecessary activities, and focus your effort on the things that really matter.
    As part of this, learn how to prioritize, so that you focus your energy on the activities that give the greatest return for the time invested.
    Use goal setting to think about what matters to you in the long term, set clear targets, and motivate yourself to achieve those targets.

To leverage other people's time.

    Learn how to delegate work to other people.
    Train and empower others (through team building).
    Bring in experts and consultants to cover skill or knowledge gaps.
    Outsource non-core tasks to people with the experience to do them more efficiently.

Providing that you do things properly, the time and money that you invest in leveraging other people's time is usually well spent. Remember, though, that you'll almost always have to "pay" up front in some way in order to reap the longer-term benefits of using leverage.

Click on "follow" to be notified of the next installment in this series.